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WESTERN EUROPE AID EXCLUSIVE
Mitsubishi, thanks to popularity of Outlander plug-in, already outsells Honda 
Near doubling in January’s West European sales

Published: Tue, 10 Feb 2015 16:39:16 GMT

Mitsubishi 2015 model range Mirage Space Star Outlander PHEV

Making excellent progress. 

This is AID’s glowing verdict of Mitsubishi’s European operation. 

A company that has long ranked as a no-hoper near the bottom end of West Europe’s car sales charts, currently ranks as one of the fastest growing carmakers in Europe. 

Testament to its meteoric climb, which first began in earnest during last year’s second half on the back of strong sales of its Outlander PHEV (Plug-in Hybrid Electric Vehicle), this January Mitsubishi has overtaken Honda, which still stands out as the biggest loser in the Japanese camp.

+100%
Mitsubishi’s West European car sales doubled in January


This January, some of the most remarkable figures came from Mitsubishi, relative newcomer to the newly emerging market of Plug-in hybrids (PHEV), with a near doubling in January’s West European sales. 

This means that Mitsubishi, a traditional bottom-ender in West Europe’s cut-throat car market, has outsold Honda. 

AID’s provisional January car sales figures for Western Europe reveal that Mitsubishi’s car sales doubled in January to close on 9,500 vehicles. 

Honda’s car sales fell by a contrasting seven per cent to just under 8,000 cars, following a trendbucking 4.3 per cent dive in last year's recovering new car market
...more 


> September electric car market - Mere blip or lasting change in trends?  30 Oct 2014


> West Europe's hybrid car market - Big mountain to climb  28 Oct 2014


> Electric car sales pace, far from growing, is slowing  26 Sep 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:
by country
JANUARY 2015 V JANUARY 2014

WEST EUROPEAN new CAR sales:
by manufacturer and marque
JANUARY 2015 V JANUARY 2014


 


 

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