While epitomising a niche-sector manufacturer of high-status sports cars, still capable of
warp-speed performance along stretches of Germany’s still partly unrestricted
Autobahns, of late Porsche cunningly morphed into a high image producer of trendy
So much so in fact, that in the UK, its biggest European export market, its luxury
Cayenne SUV remains its best-selling model.
So who can blame the company’s product and marketing strategists for continuing to follow
this same success formula...
Exploiting its enviable high badge value in conjunction with still buzzing worldwide
demand for prestige sector Crossovers, Porsche developed a smaller brother
for its already hugely successful Cayenne.
Reaping the fruits of its Volkswagen Group membership, Porsche was given the freedom to dip into the group’s large
Unlike its Cayenne, which was a cleansheet development between itself and Volkswagen,
followed later by Audi, its slightly more compact Macan shares its DNA with Audi’s
TEST | Cayenne – Porsche’s hero
18 February 2014
Audi’s driveway prestige symbol replaced
TEST | The ubiquitous Nissan Qashqai 09 September 2014