AID Newsletter banner July 2014 the publication for automotive industry executives
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  CHINA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

NEW PRODUCT
We’ve got 2nd stage ignition - Porsche Macan
Stylish Macan set to lift Porsche’s annual sales to 200,000+ units this year

Published: Mon, 19 Jan 2015 16:14:44 GMT

2015MY Porsche Macan blue studio shot

While epitomising a niche-sector manufacturer of high-status sports cars, still capable of warp-speed performance along stretches of Germany’s still partly unrestricted Autobahns, of late Porsche cunningly morphed into a high image producer of trendy SUV-Crossovers.

So much so in fact, that in the UK, its biggest European export market, its luxury Cayenne SUV remains its best-selling model. 

So who can blame the company’s product and marketing strategists for continuing to follow this same success formula...

Exploiting its enviable high badge value in conjunction with still buzzing worldwide demand for prestige sector Crossovers, Porsche developed a smaller brother for its already hugely successful Cayenne. 

Reaping the fruits of its Volkswagen Group membership, Porsche was given the freedom to dip into the group’s large gene-pool. 

Unlike its Cayenne, which was a cleansheet development between itself and Volkswagen, followed later by Audi, its slightly more compact Macan shares its DNA with Audi’s well-received Q5
...more 

MORE LIKE THIS:


> ROAD TEST | Cayenne – Porsche’s hero  18 February 2014


> ROAD TEST | Audi’s driveway prestige symbol replaced  07 January 2015


> ROAD TEST | The ubiquitous Nissan Qashqai  09 September 2014


To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.