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FRANCE
Paris - Keep champagne on ice
Paris Show euphoria premature as economic gloom thickens

Published: Mon, 06 Oct 2014 14:27:25 GMT
 

Paris Motor Show 2014 Rolls-Royce

“Now there are some dark clouds on the horizon and we expect only a very slight increase at best” - The Paris Car Show should have been a celebration of the return of the good times after the great recession, but it is turning into a nail-biting quandary about the strength of the recovery

Instead of production being fired up with the promise of fatter profits, output is being cut back by manufacturers like Ford Europe, Fiat Chrysler Automobiles in Italy, and Peugeot’s eastern European operation. 

The relentless price cutting and discounting continues in a desperate attempt to clear high dealer stocks and keep factories ticking over.

Visitors to the show will no doubt be protected from the corporate turmoil and be bowled over by all the exciting new models. 

The star of the show is the snazzy new Mazda MX-5 Miata roadster, pressed by the small XE Jaguar saloon, and the big new Volvo XC-90 SUVCrossover. 

But things aren’t going according to plan, which earlier this year called for a healthy, sustained rebound from the depths. 

The industry has always excelled at plastering over
...more 

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