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SOUTH KOREA
BMW now sells more cars in Korea than in Russia, says AID Newsletter
Munich-based carmaker sold more of its cars in Korea than it did in today’s fast-ebbing Russian car market

Published: Tue, 16 Sep 2014 15:09:12 GMT
 

BMW dealership Korea 2014

With eyes firmly focused on the opportunities to be had in Russia’s previously fast expanding market, particularly for Germany’s still sector-dominating Premium car brands, BMW – almost unnoticed – continued to press ahead in Korea. So much so in fact, that at this year’s halfway point the Munich-based carmaker sold more of its cars in Korea than it did in today’s fast-ebbing Russian car market, AID compiled data reveals 

That’s not to say that BMW’s Russian sales are now falling off a cliff, while its Korean sales are expanding at meteoric pace. 

Despite this year’s intensifying car sales drought, with Russia’s overall half-year car sales missing year ago levels by 7.6 per cent, AID compiled figures show that BMW’s half year sales in politically hurricane-rocked Russia, rose nevertheless by some 1.5 per cent to 19,560 units.

20,268
BMW's Korean half year sales


19,560
BMW's Russian half year sales


Setting a new autoindustry milestone, during these same six months BMW’s sales in South Korea, and excluding Mini sales, soared 21 per cent to a slightly superior 20,268 units, according to AID compiled figures from KAIDA. No mere flash in the pan it seems, because in June Korea also trumped BMW’s like for like sales in Russia, with figures showing 3,358 Korean BMW sales in June. 

Its same month sales in Russia’s slipping and sliding car market, took a 9 per cent nosedive to some 3,250 units
...more
 


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> CHINA | Back on heat – can it last?  30 Jan 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

KOREA new CAR sales:

by manufacturer and marque
JUNE 2014 V JUNE 2013
6-MOnths 2014 v 6-Months 2013

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