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WESTERN EUROPE
Volkswagen steps up European car sales drive
AID reports on the most notable winners and losers in West Europe’s largely static August car market

Published: Fri, 12 Sep 2014 19:44:09 GMT
 

Volkswagen Wolfsburg Autotuerme Beetle

The Volkswagen marque, thanks to an all-out sales blitz, flanked by Ford in particular headed the upwardly mobile last month - In a largely unfamiliar turn-up of events, Audi, BMW and Mercedes sales in August have all lurched into reverse, according to AID’s provisional figures 

Europe’s leading volume carmaker Volkswagen, whose regional sales to date are nearly twice the size of its nearest rival, has raised its game in Europe’s August market. 

Unlike Korea’s Hyundai-Kia, whose sales effort has slowed to a crawl in a self-evident bid for profit maximisation, the market-leading Volkswagen marque has stepped up its sales effort to prevent a further erosion of its market share
...more
 

MORE LIKE THIS:


> Is Europe’s car sales recovery screeching to a halt?  09 September 2014


> West Europe’s July new car sales grow for 11th time in a row  08 August 2014


> Europe sees 10th good car sales gain in a row – June up 3.8%  08 July 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
AUGUST 2014 V AUGUST 2013
8-MOnths 2014 v 8-Months 2013

WEST EUROPEAN new CAR sales:

by manufacturer and marque
AUGUST 2014 V AUGUST 2013
8-MOnths 2014 v 8-Months 2013

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