Biggest market will be China; will US share be retrieved? - Volvo launched its
second generation top-of-the-range XC-90 SUV, and experts say its success is crucial for the
future of the company, but arenít sure if it can withstand keen competition from Audi, BMW
The previous and unmistakeable XC-90 hadnít been upgraded since 2002, by which time parent
company Volvo was sold by Ford Motor Co to Chinaís Zhejiang Geely Holding Group.
The new XC-90 is arguably blander and looks bigger than the previous model, but
is designed to appeal to buyers in its biggest market, China.
Scalable Product Architecture
Volvo took three years to develop the new XC-90, as part of the $11 billion new vehicle investment
The XC-90 uses Volvoís new Scalable Product Architecture, which will underpin all future
Volvos, except for a new generation of small cars being developed by Geely...more
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