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New Volvo XC-90 faces harsh competition from Germans, Range Rover
All-new Volvo XC-90 faces harsh competition from Germans

Published: Tue, 09 Sep 2014 14:14:12 GMT
 

Sweden 2014 Volvo XC90

Biggest market will be China; will US share be retrieved? - Volvo launched its second generation top-of-the-range XC-90 SUV, and experts say its success is crucial for the future of the company, but arenít sure if it can withstand keen competition from Audi, BMW and Mercedes

The previous and unmistakeable XC-90 hadnít been upgraded since 2002, by which time parent company Volvo was sold by Ford Motor Co to Chinaís Zhejiang Geely Holding Group. 

The new XC-90 is arguably blander and looks bigger than the previous model, but is designed to appeal to buyers in its biggest market, China.

Scalable Product Architecture

Volvo took three years to develop the new XC-90, as part of the $11 billion new vehicle investment programme. 

The XC-90 uses Volvoís new Scalable Product Architecture, which will underpin all future Volvos, except for a new generation of small cars being developed by Geely
...more
 

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