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NEW PRODUCT
The ubiquitous Nissan Qashqai
Trendsetter has turned around Nissanís flagging fortunes in Europe

Published: Tue, 09 Sep 2014 14:06:52 GMT
 

Nissan Qashqai 2014MY front purple

What do you get when you cross a conventional family hatchback with an SUV? This was the question posed by Nissanís European strategists one decade ago when they decided to ditch the slow-selling and traditionally styled Lower-Medium sector Almera and pull out of the sector all together.

With Nissanís West European sales heading towards their lowest point since the late 1970s during the middle part of the new millennium and after loosing 1.6 percentage market share points since its peak in 1993 Ė when it was Japanís largest manufacturer in Europe Ė an unorthodox do-or-die plan was called for.

One of Europeís greatest autoindustry success stories for decades

In retrospect, Nissanís decision to replace its Golf-sized Almera Ė which had seen West European sales fall to a respective 74,700, 61,900 and 56,000 in its final full years between 2003 and 2005 Ė with a Crossover did not get the thumbs up from autoindustry analysts.

Luck or good judgment? 

Either way, history shows that Nissanís decision to replace its conventionally styled, but largely luckless Almera with a Crossover has become one of Europeís great automotive success stories of the past decade or so
...more 

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