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CHINA
No immediate end in sight to China’s ongoing prestige sector bonanza
The motive and opportunity to grab a forever growing chunk of China’s still sizzling prestige sector car market appear as clear as day

Published: Mon, 01 Sep 2014 12:00:00 GMT
 

BMW 3-Series L China rear detial 2014

For global prestige sector leaders BMW, Audi and Mercedes, the motive and opportunity to grab a forever growing chunk of China’s still sizzling prestige sector car market appear as clear as day.

That’s doubly underlined by some startling AID compiled figures showing that during the five month to May this year sales of prestige sector cars soared almost 30 per cent. 

+15%
Rise in China car sales during first 5-months


+29%
Rise in prestige sector car sales in China during first 5-months


While China’s overall passenger car market, including fully built-up imports, rose by a markedly faster than earlier expected 15 per cent during this year’s opening five months to a striking 7.3 million cars, sales of prestige sector cars during this same five months spell topped the year earlier levels by a whopping 29 per cent. 

That means that sales of the status-rich cars built by BMW, Audi and Mercedes, which have made this sector almost their own, rose almost twice as fast as China’s overall car market. 

China’s still fast-growing premium car segment, during this year’s first-half, accounted for almost 9 per cent of China’s passenger car market, according to AID compiled figures. 
...more 


MORE LIKE THIS:


> China’s SUV-Crossover segment stays on the boil - Ford sector sales drive  15 May 2014


> China’s flying automotive dragon shows precious few signs of losing altitude  07 May 2014


> CHINA | Back on heat – can it last?  30 Jan 2014


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