Round two in the blue-blooded global premium car sales battle goes to BMW - Great strength, healthy ongoing growth and stellar premium-sector leading 11.7% 2nd quarter margin – still plain sailing for BMW’s still climbing blue and white party balloon, few notable problems loom ahead
BMW, all too wary of the whole hearted attempts from compatriots Audi and Mercedes to challenge its long-held position as the top-seller of prestige cars on the global scene, delivered a well orchestrated counterpunch during this year’s first half.
BMW's second quarter
In a remarkable display of marketing muscle BMW made it all too obvious that it won't stand idly by and watch either Audi or Mercedes capture valuable global sales at its expense.
As if adding salt to their wounds, BMW made it a double victory.
Not only did it end this year’s first half with record vehicle sales of 1.02 million, but it also posted a premium sector-leading pre-tax margin for both the first-half and the second quarter.
Tantamount to a dose of third degree embarrassment for its outsmarted main rivals, this means foremost that BMW bettered both Audi’s and Mercedes’ profit margins for both the first half and the second
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