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GERMANY
Catch me if you can – BMW is flexing its muscles
Great strength, healthy ongoing growth and stellar premium-sector leading 11.7% 2nd quarter margin

Published: Thu, 07 Aug 2014 16:12:04 GMT
 

BMW flexing its muscles Q2 profits

Round two in the blue-blooded global premium car sales battle goes to BMW - Great strength, healthy ongoing growth and stellar premium-sector leading 11.7% 2nd quarter margin – still plain sailing for BMW’s still climbing blue and white party balloon, few notable problems loom ahead

BMW, all too wary of the whole hearted attempts from compatriots Audi and Mercedes to challenge its long-held position as the top-seller of prestige cars on the global scene, delivered a well orchestrated counterpunch during this year’s first half.

11.7%
BMW's second quarter pre-tax margin


In a remarkable display of marketing muscle BMW made it all too obvious that it won't stand idly by and watch either Audi or Mercedes capture valuable global sales at its expense. 

As if adding salt to their wounds, BMW made it a double victory. 

Not only did it end this year’s first half with record vehicle sales of 1.02 million, but it also posted a premium sector-leading pre-tax margin for both the first-half and the second quarter. 

Tantamount to a dose of third degree embarrassment for its outsmarted main rivals, this means foremost that BMW bettered both Audi’s and Mercedes’ profit margins for both the first half and the second quarter
...more 


MORE LIKE THIS:


> STOCK MARKET VIEW | BMW expected to continue hot profit streak  15 May 2014


> STOCK MARKET VIEW | Ambitious Maserati sales goals  08 Jul 2014


> Richer mix lifts Mercedes Q2 car profits more than a third to €1.4bn  05 Aug 2014


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