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STOCK MARKET VIEW
Ambitious Maserati sales goals
Fiat future looks uncertain, but Maserati is in high gear

Published :Tue, 08 July 2014 09:12:36 GMT
 

Maserati grill red

Bold targets look realistic, big profits too - Meanwhile, Fiat’s Latin-American mainstay crumbles - Arguments rage about the efficacy of Fiat Chrysler Automobile’s (FCA) long-term plan for survival, but the Maserati subsidiary’s serious sales acceleration looks set to make some serious money

CEO Harald Wester confirmed to Automotive News Europe that Maserati was on track to hit the sales targets of 50,000 vehicles for 2015 and 75,000 in 2018. 

Sales totalled only 15,400 in 2013. 

The targets will include the current models – the Gran Turismo, Quattroporte and Ghibli, and later the new Levante SUV and Alfieri two seater coupé and cabriolet
...more 

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