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BRAZIL
End of hand-me-down model era for Brazil’s long-overcharged car buyers
Finally Brazil’s long-overcharged new car buyers may be about to get genuine new models and better deals from their domestic carmakers

Published: Tue, 01 July 2014 17:12:16 GMT
 

VW moving on up in Brazil Volkswagen

A welcome breath of fresh air for Brazil’s car buying public, and a further sign that genuinely new and better value Brazil-made cars are finally on the way, Volkswagen for one has only recently started selling its small Up car, with prices starting at BRL26,900 for the ‘take up’ (€8,900). 

The Volkswagen Up is being produced at the Taubaté plant and has been on sale in Brazil since February 2014. Soon it will be joined by the Golf, which in turn will enter production at Volkswagen’s Curitiba plant next year

Volkswagen for one has struck the right chord with this year’s otherwise more reluctant Brazilian new car buyers. Its locally-made, genuinely new Up already attracted some 5,744 sales in May, bringing the total sold here since its February market debut to some 16,813 units.

If comments from local market observers are anything to go by, before long the new Brazil-made Volkswagen Up range could eventually take the place of the long serving current Gol, which has long ranked as one of Brazil’s most popular cars. Prices for the three door Gol start at BRL32,140 (€10,700)
...more 

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> Brazil | From Samba to slow waltz  09 Apr 2014


> For Brazil’s car titans freewheeling days are finally over  09 Apr 2014


> Brazil - End of la dolce vita  03 Oct 2013


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:  
MAY 2014 v MAY 2013
5-MONTHS
2014 v 5-MONTHS
2013

BRAZIL new car sales by TOP SELLING MODEL:  
MAY 2014 v MAY 2013
5-MONTHS
2014 v 5-MONTHS 2013

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