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BRAZIL
World Cup fails to put kick into Brazil’s car showroom spending
Brazil’s football fans may still be dancing to the samba, but the country’s car market remains gripped by a deepening winter chill

Published: Mon, 30 June 2014 16:42:13 GMT
 

Kia Rio Brazil World Cup 2014

The expected excitement and wall to wall football World Cup media coverage masks an altogether less happy state of affairs in Brazil’s domestic car market, where of late underlying demand has not only slowed to a mere crawl, but when judged from the very latest state of play, has lurched into a full-speed reverse. 

May’s car sales dropped 10.7 per cent, coming in the wake of respective falls of 18.4 and 14.3 per cent in March and April. 

In all, underlining today’s true and wretched state of Brazil’s fast-weakening new car market, May’s renewed double-digit car sales plunge marks the fourth fall in the past five months.

Former BRIC member pillar to today’s so-called ‘Fragile Five’

Brazil still seen as a beacon of light during the dark economic times still experienced by some of the world’s leading countries only half a dozen or so years ago, is now suffering the ignominy of switching from proud former BRIC member pillar to today’s so-called ‘Fragile Five’. 

Apart from Brazil, other markets tarred with the same brush presently includes India, Turkey and South Africa
...more 

MORE LIKE THIS:


> Brazil | From Samba to slow waltz  09 Apr 2014


> For Brazil’s car titans freewheeling days are finally over  09 Apr 2014


> Brazil - End of la dolce vita  03 Oct 2013


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:  
MAY 2014 v MAY 2013
5-MONTHS
2014 v 5-MONTHS
2013

BRAZIL new car sales by TOP SELLING MODEL:  
MAY 2014 v MAY 2013
5-MONTHS
2014 v 5-MONTHS 2013

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