Toyota also had its feathers ruffled by announcing an embarrassing recall, but although it was a massive 6.5
million vehicles, the impact was not likely to be as dangerous for its future as the GM experience.
According to Professor David Bailey from the Aston Business School, Toyota is now trying to make
sure it responds quickly to the need for product recalls.
“Having been badly scarred by not being seen to respond fast enough to problems in 2009-10, Toyota has worked
hard to turn things around. The firm has gone back to its core strategy of quality first, leaving growth to look after
itself. The firm retrenched some production lines and
has said it won’t expand nearly as quickly,” Bailey said. ...more
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