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BRAZIL
From Samba to slow waltz
Brazilís car demand beaten back by slowing economy
Published: Wed, 09 April 2014 11:18:51 GMT
 

Hyundai HB20 Brazil flag red 2014

Despite Hyundaiís fast inroads into Brazilís slowing new car market, long-leading Fiat still remains the undisputed King of Brazilís roads. 

Just two months into the current year, and stung on the one hand by Brazilís notably cooler car trading conditions and Hyundaiís markedly sharper competitive bite, the market-leading Italian carmaker nevertheless retained a still commanding 21.5 per cent of year to date sales. 

Volkswagen, the long-running number two in Brazilís new car market, fared only marginally better.

Affected no less than Fiat by Hyundaiís sharper bite, Volkswagenís sales at the two months stage are already 6.6 per cent adrift on the same time last year. 

21.5%
Fiat's passenger car market share in Brazil after 2-months this year


It left Brazilís runner-up with a marginally slimmer 19.4 per cent slice of this yearís Brazilian car sales pie.

So while Hyundaiís heaviest shelling was mainly directed at Fiat and Volkswagen bunkers, other frontrunners in Brazilís new car market coped significantly better with Hyundaiís intensifying attack in South Americaís biggest car market. 

GM Chevrolet, the long-established number three carmaker in Brazil, ended the first two months of this year with largely unchanged sales, thus ending the spell with only a marginally slimmer 18.9 per cent of Brazilís new car market. 
...more 


MORE LIKE THIS:


> For Brazilís car titans freewheeling days are finally over  09 Apr 2014


> Brazil - End of la dolce vita  03 Oct 2013


> Troubled Tata falls back to earth  18 Feb 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:  
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS
2014 v 2-MONTHS
2013

BRAZIL new car sales by TOP SELLING MODEL:  
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS
2014 v 2-MONTHS 2013

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