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BRAZIL
For Brazilís car titans freewheeling days are finally over
Start to Brazilís 2014 car sales season better than feared, but it may not last
Published: Wed, 09 April 2014 10:56:07 GMT
 

Brazil wheel centre flag 2014

Hard on the heels of a year that saw the first car sales dip after a near decade-long Brazilian honeymoon with the car, this year promises little better than a year of largely unchanged sales, followed in turn by expectations of slower than earlier anticipated car sales growth during the years ahead

Brazil, a member of the so called BRIC markets, was supposed to stand out as relative bright spot for the worldís autoindustry. 

But after more than living up to high expectation between 2004 and 2012, when sales spiralled upwards for almost a decade, of late Brazilís car market has lost all of its earlier thunder.

2.8 million
2012 Brazil car sales tally


Judged from its underlying performance since 2012, when sales sky-rocketed to a best-ever 2.8 million cars, one of the auto industryís hottest growth markets was transformed into one plagued by a sudden cooling in consumer demand and showrooms packed to the rafters with unsold cars. 

Todayís consensus view in autoindustry quarters is that medium to long-term car sales expectations for Brazilís domestic car market have been too optimistic
...more 


MORE LIKE THIS:


> Brazil - End of la dolce vita  03 Oct 2013


> Troubled Tata falls back to earth  18 Feb 2014


> Indiaís car sales just keep tumbling  12 Feb 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:  
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS
2014 v 2-MONTHS
2013

BRAZIL new car sales by TOP SELLING MODEL:  
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS
2014 v 2-MONTHS 2013

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