Apart from one minor blemish, chiefly a 6.2 per cent drop in last year’s operating profits to €5.03bn – reducing last year’s operating margin to 10.1 per cent from a segment-leading 11 per cent the year before – last year Audi has made significant further positive progress across the board.
Rupert Stadler, Chairman of the Board of Management, said: "This year we will further boost our global sales while lifting sales revenue to more than €50bn”.
Current year sales will rise in all world regions, including Europe; in China this year’s Audi sales will breach the half-million barrier for the first time, Stadler said during the presentation of Audi’s full-year 2013 figures.
Making good progress
This is the verdict on last year’s overall Audi performance.
Still the leading prestige car brand in Western Europe for the past half-decade, and further encouraged by its dizzying sales success in China, whose premium segment it has long-dominated, Audi keeps its eyes firmly focused on BMW’s global prestige sector leadership crown.
Audi's 2013 operating margin
Last year’s performance, and a flying start into this year’s global prestige sector sales race, keeps Audi hopes alive to ultimately take over leadership of the global prestige sector from its BMW rival.
A foretaste of conceivable developments during the next half decade or so, during the opening two months of this year - if not during February itself - Audi has wrenched the global prestige sector lead from BMW by the narrowest of
Mercedes starts new year with a bang
14 Feb 2014
Zetsche, at long last, comes up trumps 07 Feb 2014
Mercedes’ bid for glory
16 Jan 2014