Automotive Industry Data
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  CHINA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

WESTERN EUROPE
Opel-Vauxhall sales show signs of 
turning the corner

Opel-Vauxhall one of February's most notable gainers, according to provisional AID compiled figures
Published: Fri, 07 March 2014 17:20:05 GMT
 

Opel Adam Rocks Geneva Motor Show Auto Salon 2014

As West Europe’s car market saw the 6th successive rise in a row, with February sales up 6.1 per cent, Opel-Vauxhall stands out as one of February’s most notable gainers. In pin-sharp contrast, AID’s exclusively compiled figures reveal that both the long-conquering Volkswagen brand and Korea’s Hyundai-Kia are February’s two biggest losers

During the recent years of famine in West Europe’s badly battered car sales arena, GM’s European Opel-Vauxhall offshoot had been written off as a basket case. 

However, the company’s GM masters in the US, confronted with the far-reaching decision whether to throw in the towel or put some serious effort behind its troubled European offshoot, have clearly given the nod to stage a serious comeback. 

That at least is the impression from February’s car sales picture in Western Europe, which shows GM’s Opel-Vauxhall division as one of the market’s most notable gainers, according to AID’s exclusively compiled February car sales figures. 

+13.8%
Opel’s February sales in Germany compared to the same month last year


Clearly unwilling to slip further down the slippery slope without a fight, Opel-Vauxhall - following in the footsteps of its French Renault rival - is also fighting its way out of a tight corner. 

In consequence, like Renault-Dacia, Opel-Vauxhall too stands out as one of the market’s most notable come back kids. 

This February, AID figures reveal, GM’s European offshoot has comfortably outperformed the region’s recovering car market. 

In a month that saw sales rise by a soothing 6.1 per cent, Opel-Vauxhall’s own sales comfortably outpaced West Europe’s already recovering car market with a double digit jump in sales.

That’s due in large measure to a major sales push effort in Germany. Here, figures reveal, Opel-Vauxhall’s sales in February rose three times faster than the overall market, paced in no small measure by an encouraging performance from its Mokka Crossover. 

Opel’s February sales in Germany rose 13.8 per cent, thus boosting its German car sales share this February by more than half-a-percentage point
 ...more 


MORE LIKE THIS:


> Spring is in the air for West Europe’s car market  06 Mar 2014


> Off to a good start in January  10 Feb 2014


> SEAT’s Cava has regained its sparkle  17 Jan 2014


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
FEBRUARY 2014 v FEBRUARY
2013
2-MOnths 2014 v 2-Months 2013

WEST EUROPEAN new CAR sales:

by manufacturer and marque
FEBRUARY 2014 v FEBRUARY 2013
2-MOnths 2014 v 2-Months 2013

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.