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NEW PRODUCT
Cayenne – Porsche’s hero
Porsche’s top-seller by far, some 84,000 Cayennes sold last year
Published: Tue, 18 February 2014 16:58:02 GMT
 

Porsche Cayenne 2014MY silver side

Porsche’s Cayenne SUV, by almost any measure, remains the company’s most important model and likely contributes the bulk of Porsche’s revenues and profits. Testament to its global success, some 84,000 Cayennes found buyers last year alone

In this highly cyclical business, at a time when new car buyers the world over are continuing to dump conventional cars for trendy SUV-Crossovers, Porsche’s Cayenne quickly emerged as the latest suburban driveway prestige symbol, boosting 2012 annual Cayenne production to a new historic high of 83,200 units in 2012, thus accounting for just over half of Porsche’s annual production.

83,200
Porsche's 2012 Cayenne production total


Given the premise that Porsche’s newly arrived Macan is also destined to make a huge splash on
this expansionary scene supports the view of some visionaries that by 2016 SUV-Crossovers could
conceivably account for close on two-thirds of Porsche’s now likely 200,000 plus annual sales 
...more 


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ROAD TEST | New Mini technology will spread to small BMWs 03 Dec 2013


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