Automotive Industry Data
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  CHINA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

STOCK MARKET VIEW
End of the road for Chevy in Europe
GM Europe dumps Chevy brand, looks serious about fixing Europe
Published: Tue, 17 Dec 2013 20:46:02 GMT
 

GM CEO Mary Barra poses with a Chevy
New GM CEO Mary Barra poses with a Chevy

Chevrolet cannibalised Opel-Vauxhall sales and had to go - General Motorsí decision to close down Chevrolet in Europe shows it is really serious about turning around financially troubled Opel-Vauxhall, according to investors

It has been a big week for GM after appointing Mary Barra CEO, announcing it will stop production in Australia, deciding to sell its seven per cent stake in Peugeot-CitroŽn and slimming down its alliance, while the US government sold its last shares in the company, ending four years of state control after the recovery from bankruptcy. 

When GM bought South Korean Daewoo, it changed its carís names to Chevrolet and charged it with pursuing budget sales in Europe. 

But Chevroletís range of mainly Korean-made cars never caught on, and often undermined Opel-Vauxhall sales by offering similar cars with different names and much lower prices
...more

MORE LIKE THIS:


STOCK MARKET VIEW | Tesla - Distant dream or reality?  19 Oct 2013


Car market teeters between recovery and relapse  17 Sep 2013


STOCK MARKET VIEW | US car sales forecasts revised upwards  19 Sep 2013



To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.