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BRAZIL
Brazil - End of la dolce vita
After the heat, Brazilís car sales climate has turned cool and cloudy
Published: Thu, 03 Oct 2013 19:55:13 GMT
 

Ford Ecosport Brazil 2013

Right at the start of this year many autoindustry observers were still reassuring themselves that Brazil, BRIC member and also South Americaís biggest car market, would continue to steam ahead as the regionís main growth locomotive. 

Well, itís time for a reality check. 

Flagging consumer confidence and the high cost of credit put paid to that kind of earlier happy talk.

Instead, when judged from three successive months of double-digit declines, and a jaw-dropping plunge of more than a quarter this August, Brazilís shocked carmakers will count themselves lucky to arrest the accelerating slide.

After the longest-ever car sales expansion on record, with sales growing in eight out of the past nine years, Brazilís car market has finally run out of puff. 

And yet, commentators remain unsure as to whether the current sag in sales is a blip or the first sign of a gathering downturn. 

Either way, one popular view doing the rounds at present is that this once fast-expanding market will at best slow to stagnation
...more
 

MORE LIKE THIS:


First wobble in BRIC pillars of strength  03 Sep 2013


Car market teeters between recovery and relapse  17 Sep 2013


Mercedes enjoys sales renaissance on global stage Ė can it last?  04 Jul 2013



DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

BRAZIL new CAR sales:

by manufacturer and marque
AUGUST 2013 v AUGUST 2012
8-MONTHS
2013 v 8-MONTHS
2012

Top 20 SELLING CAR MODELS:

AUGUST 2013 v AUGUST 2012
8-MONTHS
2013 v 8-MONTHS 2012

Top 20 SELLING SUV/CROSSOVERS:

AUGUST 2013 v AUGUST 2012
8-MONTHS
2013 v 8-MONTHS 2012  

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