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WESTERN EUROPE
Has Volkswagen run out of puff?
Will BMW’s i3 charge hitherto lifeless German electric car market?
Published: Thu 19 Sep 2013 16:50:00 GMT
 

VW e-Up Frankfurt IAA 2013 looking for sales

Despite last month’s setback in the region’s underlying recovery effort, market watchers generally believe that this is probably little more sinister than a slight bump in the road, and does not detract from today’s widely shared view that finally the autoindustry is heading for a gradually brightening horizon on Europe’s overall car sales front.

Volkswagen’s sudden weakness, said one industry insider, is not so much a sign that the brand has suddenly lost its sharp competitive edge, but rather a reflection of bright burning incentive fires, stoked
chiefly by some of its more desperate rivals in order to shift their stockpiles of unsold cars. 

Another observer told AID that Volkswagen Group’s less aggressive incentive spending this August is probably due to an expected dose of profit making, sparked by its earlier undertaking to end this year with largely unchanged operating profits of €11.5bn. 

-11.6%
Drop in first-half Volkswagen Group operating profits


Volkswagen Group, despite a 3.5 per cent rise in half-year global sales revenue to €98.7bn suffered an 11.6 per cent drop in first-half group operating profits to €5.8bn, pulled back by a 34 per cent plunge from Volkswagen cars...more


MORE LIKE THIS:


Car market teeters between recovery and relapse  17 Sep 2013


Good July car sales – despair turns to hope  15 Aug 2013


Europe’s July electric car sales disappoint  03 Sep 2013



DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
AUGUST 2013 v AUGUST
2012
8-MONTHS 2013 v 8-MONTHS 2012

WEST EUROPEAN new CAR sales:

by manufacturer and marque
AUGUST 2013 v AUGUST 2012
8-MONTHS 2013 v 8-MONTHS 2012

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