To spot one of Infiniti’s cars in mainland Europe is indeed a rare event, simply and plainly because the
cars have clearly failed to generate even faint interest from Europe’s spoiled for choice prestige car
None of that has surprised some ardent market observers.
That’s because Toyota’s Lexus brand, after an undistinguished market presence of 23 years, is
still failing to capture even halfway decent sales from the region’s highly
reluctant car buying public.
After banging on Europe’s Executive-Sector door for decades, even hard-trying Lexus has
evidently failed to get entry.
Its cars, despite the company’s widely acknowledged monumental efforts on both the quality and refinement
side of things, have clearly failed to clear the crucial desirability hurdle.
And to the dismay of Toyota’s senior European executives, in Europe Lexus sales have never managed
to rise much above also-ran status.
Undeterred by the arduous and continuing uphill struggle from Toyota’s Lexus brand,
Nissan’s Infiniti brand joined the fray after first opening for business in
luxo-barge S-Class cleared for take-off 04 Jul 2013
Mercedes sales renaissance 04
sales on fire 18 Jun 2013