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AID NEWSLETTER > PREMIUM BRANDS


| GERMANY    
BMW 2016 Financial results 5-Series PHEVBMW fighting fit, switching into assault mode

BMW, which has long dominated the world’s lucrative luxury car segment together with its blue-blooded German compatriots Mercedes and Audi, completed yet another year with another set of records. And yet, for 2017 BMW promises more of the same. Almost three month into the current year, and no detectable heat loss, for 2017 upbeat BMW is promising new record highs for deliveries, revenues and earnings, accompanied firstly by its imminent intention to go “on the offensive” and secondly by launching its biggest ever new product blitz


  | Audi hurt by toxic waves of Volkswagen diesel emissions scandal
 
| Mercedes sets sights on global prestige sector crown and wins 4-years early

 


 

| PREMIUM BRANDS    
Mercedes sets sights on global prestige sector crown and wins 4-years early

Mercedes, the manufacturer of high-status prestige cars has last year comfortably recaptured the sales crown in the lucrative world of global prestige sector sales. Originally, Mercedes had set 2020 as the target for unseating BMW from its long-held global prestige sector throne. Worldwide, Mercedes also retained the coveted title as the fastest growing German prestige carmaker  


  | For Mercedes, BMW and Audi, this Christmas will be merrier than ever
 
| Mercedes’ car profits take big hit as exceptionals take toll


 

| EUROPE | AID EXCLUSIVE     
2016 Premium car market share gains western EuropeAnd the 2016 winners are? – Prestige carmakers continue to steal mass-carmakers sales

With West Europe’s new car sales finally inching back to the 14m level last year, the autoindustry’s best turnout since pre-crisis 2007, the car sales gap between Europe’s hard-squeezed volume car makers and their still money-raking premium car rivals has continued to widen  


  | New car sales in W. Europe return to highest annual sales level since pre-crisis 2007
 
| Europe almost back to pre-crisis car sales


 

| EUROPE | AID EXCLUSIVE      
West European BMW sales 11-Months 2016Europe’s Luxury car sales party remains in full swing

The BMW Group sold more cars in November’s West European car market than mass market heavyweights Ford and Peugeot. According to AID’s provisional November car sales numbers, for Western Europe, BMW Group’s sales rose almost three times faster than the overall market, thanks in no small part to strong November sales push efforts in Germany and in the UK in particular  


  | Mercedes, at this year’s 11-months stage, sold more cars than during last year
 
| November sales up 4.6%, on course for best sales since 2007


 

| PREMIUM BRANDS      
Mercedes, at this year’s 11-months stage, already sold more cars than during the whole of last year

Conducting its global car sales business in just such manner, in the 11-months to November this year the brand with the three-pointed star already sold more Mercedes-badged cars than during the whole of last year.  


  | For Mercedes, BMW and Audi, this Christmas will be merrier than ever
 
| Mercedes’ car profits take big hit as exceptionals take toll


 

| PREMIUM BRANDS | AID EXCLUSIVE 
World Premium car sales January-Otober 2016 plus history AID NewsletterFor Mercedes, BMW and Audi, this Christmas will be merrier than ever

Figures compiled by AID show that this year’s global prestige sector car market, a highly profitable sector that Mercedes, BMW and Audi have almost made their own, remains on course for yet another all-time global sales record.


  | Mercedes’ car profits take big hit as exceptionals take toll
 
| Europe fastest growing luxury car sales scene


 

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PREMIUM BRANDS           
World passenger car profits Mercedes Cars H1 2016Mercedes’ car profits take big hit as exceptionals take toll

Second quarter pre-tax profits of Daimler’s Mercedes Cars operation, dragged down by the weight of €799m exceptional one-off charges, chiefly the cost attributable to the Takata recall and inventory adjustments, slumped 37 per cent to €1,410m from a still lofty €2,227m during the corresponding period last year



  | Europe fastest growing luxury car sales scene
 
| Gloves are off at Mercedes – 2015 premium car production

 



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PREMIUM BRANDS | AID EXCLUSIVE          
World Premium car sales half year 2016 AID NewsletterEurope fastest growing luxury car sales scene

Western Europe, described more often than not as the ‘old world’ and largely forgotten or side-lined at best when sketching out colourful future car sales scenarios, has of late surprised most professional market observers and the autoindustry no less by its sudden vitality



  | Mercedes sets another new milestone, outsells BMW in China
 
| Mercedes dethrones BMW in global prestige car sales arena

 


 

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PREMIUM BRANDS | AID EXCLUSIVE    
China Premium car sales April 2016 AID Newsletter Mercedes BMWMercedes sets another new milestone, outsells BMW in China

Testament to Mercedes’ strapping good health and likely harbinger of what the future holds in store, this April Mercedes set yet another major milestone. Continuing to strengthen its position in this year’s sharp elbowed Chinese premium car market - until fairly recently the main engine of profitability for Europe’s aristocratic old guard - this April Mercedes nudged aside China’s long-standing number two prestige carmaker BMW by the narrowest of margins. 

  | Mercedes dethrones BMW in global prestige car sales arena  
 
| Gloves are off at Mercedes - 2015 car production

 


 

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PREMIUM BRANDS | AID EXCLUSIVE
World Premium Car Sales Q1Mercedes dethrones BMW in global prestige car sales arena  

Daimler’s Mercedes luxury car unit, buoyed in near equal measure by its determined global car sales drive and the high on-going popularity of its latest status-rich cars, upset long-standing rankings by dethroning BMW as the long-reigning global prestige car sales king during this year’s first quarter

  | Gloves are off at Mercedes - 2015 car production  
 
| China’s prestige sector rally fizzles out as year closes

 


 

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PREMIUM BRANDS | AID EXCLUSIVE
World passenger car production 2015 AID Newsletter 1605Gloves are off at Mercedes - 2015 car production  

The stakes have been raised again in the tense game of poker being played over the future leadership of the world’s still lucrative market for high-status cars, and in particular over the future premium sector position of hard-challenging Mercedes.

  | China’s prestige sector rally fizzles out as year closes 
 
| Star wars – Mercedes force awakens

 


 

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PREMIUM BRANDS | AID EXCLUSIVE
China premium car sales full year 2015 vs. 2014
China’s prestige sector rally fizzles out as year closes 

Figures from AID’s latest regular global prestige car sales monitor reveal that buyers of these higher priced prestige cars from top of the tree carmakers Mercedes, BMW, Audi and Porsche for instance appear to have lost at least some of their much-talked about appetite for these status symbols. AID tries to seek out and explain why the world’s previously sizzling prestige sector market has suddenly come off the boil 


  | Star wars – Mercedes force awakens
 
| Mercedes heads global prestige sector car sales league for the third month running

 


 

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PREMIUM BRANDS | AID EXCLUSIVE
Merceses Star wars small AID NewsletterStar wars – Mercedes force awakens

Synonymous with the title theme of Hollywood’s latest blockbuster, the luxury car brand with the renowned three-pointed star emblem has finally woken up from its long-held slumber. AID compiled figures show that Mercedes, after discovering to its horror that chief rivals BMW and Audi had captured respective first and second positions in the world’s flourishing luxury car world, leaving it trailing in third place, quickly rolled up its sleeves and flicked the switch into fight-back mode


  | Mercedes heads global prestige sector car sales league for the third month running
 
| Mercedes confident to outsell Audi in 2015 global prestige sector car sales league

 


 

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Audi Top brass Electric SUV Crossover Frankfurt IAAPREMIUM BRANDS | AID EXCLUSIVE
Brand with the four rings kept dealers’ tills ringing, but fight on for future sector positions  

Audi – one of three outstanding winners in West Europe’s fiercely contested car market remains the old continent’s leading prestige car brand. But apart from the imminent fallout from Volkswagen Group’s fast spreading diesel emission scandal, rivals BMW and Mercedes in particular are piling on the pressure. Both made it obvious that they won't stand idly by and watch Audi grab more market share in Europe or elsewhere


  | Mercedes heads global prestige sector car sales league for the third month running
 
| Mercedes confident to outsell Audi in 2015 global prestige sector car sales league

 


 

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Worldwide premium luxury car sales Q3 2015PREMIUM BRANDS | AID EXCLUSIVE
Mercedes heads global prestige sector car sales league for the third month running 

AID compiled data reveals that at this year’s nine-months stage Mercedes has already bulldozed Audi into third place after vaulting into pole position during this year’s third quarter.


  | Mercedes confident to outsell Audi in 2015 global prestige sector car sales league 
 
| Mercedes takes global premium car sales crown for the second month running

 


 

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West European Tesla Sales 9-Months January September 2015WESTERN EUROPE | AID EXCLUSIVE
In Western Europe Tesla Model S already breathing down the neck of Mercedes’ segment-leading S-Class 

Germany’s car makers, and prestige sector leading BMW, Audi and Mercedes in particular, received their second shock in little more than three weeks when AID compiled data for Western Europe revealed that in the nine months to September this year Tesla’s Model S has not only outsold previous sector heavyweights such as BMW’s outgoing 7-Series and Audi’s A8, but has also sunk its teeth into Mercedes’ top-notch S-Class

  | Tesla captures July’s West European electric car sales crown by narrow margin 
 
| Switzerland’s rich dump conventional luxury saloons for Tesla’s Model S

 


 

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WORLD / PREMIUM  BRANDS AID EXCLUSIVE

Audi vs Mercedes Premium world car sales battleMercedes confident to outsell Audi in 2015 global prestige sector car sales league

Asked whether Mercedes could complete the full year 2015 global luxury car sales season as the Number Two - ahead of newly relegated Audi - Daimler CEO Dieter Zetsche, speaking to AID , said “yes, that’s my current belief”
 

  > Audi pride dented by Mercedes’ superior 2nd quarter and first half profit margin
 
> Mercedes Q1 margin hits 9.4% - Mercedes’ comeback still in full swing helped by rich mix and China

 


 

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WORLD / PREMIUM  BRANDS

World premium car sales Jan - Aug 2015Mercedes takes global premium car sales crown for the second month running

For the second month running, Mercedes has taken pole position in the world’s now closely watched premium car sales league. This August, as well as July, Mercedes outsold both BMW and Audi on the global premium car stage 
 

  > Mercedes in July dethrones BMW in battle for global prestige car sales crown
 
> Star performer – Mercedes car brand in July

 


 

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WORLD / PREMIUM  BRANDS

Audi and Mercedes Q2 2015 profit marginsAudi pride dented by Mercedes’ superior Q2 and first half profit margin

Today’s high-flying Mercedes car division, after cutting Audi’s shrinking global volume sales lead to less than 4,000 units at this year’s halfway stage, scored a spirit-boosting victory nevertheless by narrowly outperforming the brand with the four rings with a superior 2nd quarter and first-half profit margin 

  > Mercedes on track to relegate Audi into 3rd slot in global prestige car sales arena
 
> Mercedes Q1 margin hits 9.4%

 


 



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